Another update on this article on my now never-ending quest to collect a series of Konami Famicom character cards from the 80s.
Recap: at some point starting in 1987, Konami decided to include a collector card with all their Famicom titles. Each card had an illustration related to the game; some cards featured screenshots or pieces of screenshots, others had artwork of scenes in the game.
But one lucky day I found a regular small boxed game with the card. And now I have a card for all twenty of the games that came with one!
On top of this, I picked up a beautiful near mint copy of Dragon Scroll (ドラゴンスクロール) in Ikebukuro, which came with a different card to the one I had, so now I have entered the murky waters of collecting multiple cards per game.
Dragon Scroll also came with these great advertisements for various Konami games and sountracks. Pretty cool when you have almost every item on a vintage ad!
This Japanese site (which I found because it flatteringly used this site as a source) has nicely collated most of the available cards, so this journey may go for many more years. Another great site Video Game Den also has good info on the available cards.
Unfortunately for Sega, Nintendo well and truly won round 1, and not having a great income stream from their consoles, Sega allowed their games to be released on competing systems like Nintendo’s Famicom and NEC’s PC Engine. The games were published by third parties, but nontheless there were several official Famicom/NES releases where the Sega logo could be seen on a title screen.
By the late 80’s everything had changed however. Sega’s third console the Mega Drive was doing very well, and was eventually a solid competitor to the Famicom/NES and later Super Famicom/SNES. As a result, the concept of Sega on Nintendo (or vice versa) faded from memory as a possibility.
But by the late 90s, Sega was in a bad position again. All their Mega Drive add-ons had failed to gain decent marketshare, as had their Game Boy competitor the Game Gear. And their latest main console, the Saturn, had been a borderline disaster. While it managed to establish a decent niche in Japan (even outselling the Nintendo 64), their previously strong marketshare in the west had crashed. Their entire legacy rested on the hopes of the new Dreamcast console.
As a result, their publishing rules started to relax again, and they allowed other non-competing platforms to see their crown jewel property Sonic. In 1997 a terrible version of Sonic Jam was released on the Game.com, a terrible console by Tiger Electronics. More notably, Sonic the Hedgehog Pocket Adventure was released on SNK’s Neo Geo Pocket Color in late 1999.
On March 31st, 2001, the battle was no more. Sega discontinued the Dreamcast, and started developing games for the remaining platform holders, including Nintendo. The first release was a port of Chu Chu Rocket to Game Boy Advance. The end of the very same year the previously unthinkable had already happened – An official Sonic game on Nintendo.
Two Sonic games were released on December 20 2001. Sonic Advance on Game Boy Advance
And Sonic Adventure 2 on GameCube. In a strange twist of fate, Sonic actually beat Mario to a new Nintendo console, as it would be another six months until Super Mario Sunshine.
It went on from there, and the next Sonic game, while multiplatform, was designed primarily for the Nintendo GameCube.
But for long term fans of both companies, it really really hit home when in 2003 Sega developed a Nintendo game.
This splash screen blew my mind the first time I saw it.
The game? F-Zero GX. And it was one of the greatest games of the generation, and still a killer looking and playing title today.
Technically that was about it for Sega. In 2003 they were taken over my Pachinko company Sammy and have continued as an upper-mid-tier third party developer. And over a decade later, despite varied game quality, Sonic is a strong seller on Nintendo.
This is my oldest Nintendo item, a set of original Nintendo Hanafuda. I’m not sure of the exact date of manufacture, the seller said the kit was ‘pre-war’. Given the superb condition it seems likely it is from quite late in that prescribed period.
The set is contained in an unassuming wooden box.
In which fit the gambling paraphernalia and cards.
I have no idea if the the non-card items are Nintendo made, but the kit is clearly built around the box of Nintendo cards and it all fits together very neatly.
Various chips for gambling.
Under the main card box is a tray of other gambling related items.
The card with the woman on it says 百本 or something like ‘a hundred points’.
The small Hanafuda box itself is where we can see the original Nintendo branding.
任天堂 – Nin Ten Do – in the original kanji logo.
The lid lifts off to reveal the beautiful Hanafuda (花札) – literally ‘flower cards’.
The cards themselves are quite beautiful and well made.
These three cards are branded. The left card has the Nintendo Playing Card logo, and the middle is branded with 任天堂 Nin Ten Do.
The final stop in the ‘Splatoon madness’ journey is in Nintendo’s home town, at Kyoto Aquarium. A semi-educational Splatoon-themed event called ‘Suizokukaan’ ran for summer, with a focus on squid and jellyfish exhibits.
The aquarium was outfitted with Splatoon branding throughout.
And featured special Splatoon art as temporary signs for each relevant section.
The educational info compared what’s seen in the game with the actual marine life.
And what would a tourist trap be without copious volumes of exclusive merchandise! Murch would be proud.
The aquarium itself is pretty standard stuff, but quite modern with some nice exhibits.
There are some cute Japanese touches too.
The main event is a Splatoon themed water fight for kids, in the seal pool between hourly shows. Kids get themselves a Splattershot…
And shoot water at a squid target.
It’s a competition for who can hit the highest level, green vs pink.
While parents/grandparents/people waiting for the seal show look on in various states of amusement/boredom.
The best part is the music. Tracks from the first game play while the race is on.
And right at the end they drop a waterfall on all the participants to the tune of ‘Now or Never’ – Squid Squad version.
All a very silly diversion but fun for the kids. And just shows the depth of the cultural relevance of the brand in Japan.
Splatoon 2 launched on a Friday, so most people were at work. Shops in Akihabara open at 10am, and many were ready for early buyers.
Some larger stores like Sofmap, Bic Camera and Yodobashi Camera set up shopfront stalls, selling the game and related products.
There were some small lines
But there was plenty of stock to go around, so it was easy enough to get the game and related items, like Amiibo and neon green/pink joycons. If you were lucky, there were also a few of the licensed (in-game brand) Forge headsets available.
The bigger stores were very busy however – there was a 20+ minute wait at the counter at Yodobashi for example.
While the game was easy enough to obtain, it’s not so easy to get a Switch console in Japan. This is what you see in most places at the moment:
Demand is off the charts and all Switch consoles sell out instantly. Stores only get a certain allotment of consoles, and to determine which customers get a chance to buy one, they run lotteries.
Literal lotteries. Customers are asked to line up at a certain location from 8am and take a number. Later in the day, they draw numbers, and the winners now have an opportunity to buy the console.
This was the line to take a number at the Akihabara Bic Camera store.
After getting your number, you can go about you day shopping, and return for the results announcement.
The results are posted at the front of the store.
The Splatoon 2 booth was quite busy with buyers at this point, and combined with the rush to see the Switch lottery results, a crush took place.
Bad luck if you didn’t win, try again tomorrow.
Or you could buy from scalper stores for double the price!
More Splatoon store displays
After a long day of observing the craziness, I finally got home to get playing myself.
While Japan got ready to do it all again a week later for Dragon Quest XI!
While I mostly focus on retro stuff on this site, I’ve recently gotten back into modern Nintendo games. And there is nothing more modern, more Nintendo, and more Japanese than Splatoon, a game about punk-rock fashion-conscious highly evolved transforming squid children playing ink-shooting games in a post-apocalyptic future world. Oh, and it features singing idol girls and is set in a suspiciously Shinjuku/Harajuku looking city. The first Splatoon was huge in Japan, despite the fact the console it was released on, the Wii U, was not. It was a crossover cultural hit with huge merchandising success, and is easily the highest selling home console game in the current generation in Japan, selling more than even huge names on PS4 like Final Fantasy and more recently Dragon Quest.
On top of this, Nintendo’s new system, the Switch, is also a huge hit, having been constantly sold out since launch. Recently these two things combined with the release of Splatoon 2 on Switch. And as expected, Japan has gone crazy for it.
Nintendo has gone all out with ads for the game, with many TV spots, ads running in trains…
…and standard posters around the city.
But what sets the Splatoon 2 campaign apart are these: Fashion ads for the in-game brands.
You can’t really go anywhere that sells toys or games or trinkets of any sort without coming across Splatoon merchandise. It is everywhere in all cities countrywide.
Many companies without a licence are using the ‘rainbow paint’ motif to sell their gaming wares too.
In store displays and ads
You can buy all sorts of licenced snacks and drinks
7-Eleven has a promotion to get exclusive in-game gear if you buy the game from them (they sell download code cards) or with certain product purchases.
You get a Splatoon badge and a code which can be redeemed on the Switch eShop, and the gear gets dropped off as a package in Inkopolis Square in the game.
The biggest tie-in with a store is probably Tower Records.
The initial Japanese pre-release Splatoon demo was itself a tie-in, as Tower Records sold the in-game t-shirts for the Rock vs Pop theme.
The Shibuya store in particular looks like this:
And had a performance tie in with Wet Floor, an in-game band.
While not nation wide, there is a possibly even larger Splatoon tie-in event with Kyoto Aquarium, which I’ll cover in a future article.
Nintendo’s Micro Vs. System series was the cutting edge way to enjoy multiplayer gaming on the go in 1984, combining the multiplayer fun of the Famicom with the portability of the Game & Watch line.
With (semi) detachable controllers for player 1 and 2, each unit only played one game, but quality engineering made the whole thing very cool.
Thirty three years later, the more things change, the more things stay the same. The idea has been reborn as one of the key features of the new Nintendo Switch.
If there’s anything Nintendo loves, it’s revisiting old ideas. Dual screens, stereoscopic 3D, and now on-the-go multiplayer have all made multiple appearances in the company’s history. The hybrid Switch has finally fulfilled the promise of the Micro Vs. idea.
Similarly, in the 80s, handheld Zelda was a massive compromise. Now there is no compromise.
In a sense, all of Nintendo’s gaming history has been pointing here. Exciting times.